Mercury

Mercury is a registered trademark of the Ford Motor Company launched in 1938 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick (and former Oldsmobile) brand, and Chrysler's DeSoto division.

The Mercury brand was phased out in 2011 as Ford Motor Company refocused its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in 2010. The final Mercury automobile, a Grand Marquis, rolled off the assembly line on January 4, 2011.
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